The Ontario Science Center is amazing! This past summer, the Ontario Science Center decided to put a Harry Potter exhibit together. They mass advertised, and created a fun website in which you must be sorted into a Hogwarts house to enter. Within the exhibit, there were props from the film and fun activities for children. Everyone I spoke to in the GTA was aware of the attraction. Choosing a pop-culture phenomenon to attract customers was a great idea, and although they are not an Arts Organization, I believe that a fun, sexy attraction is perfect for creating buzz for an organization.
Check out their awesome website:
http://www.ontariosciencecentre.ca/HarryPotter/home.aspx
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